It is a known fact that ITTF Challenge Nigeria Open has continued to attract international attention to the commercial nerve centre of Nigeria – Lagos State in the last five years.
Lagos is the smallest in area among Nigeria’s 36 state. And it is arguably the most economically important state of the country. As Nigeria’s largest urban area, Lagos is a major financial centre. The Executive Chairman of the Lagos State Sports Commission (LSSC), Kweku Tandoh believes the staging of the annual ITTF Challenge Nigeria Open has put the state on international limelight. Also, he is of the view that the tournament has exposed Lagos’ tourism potentials to the world.
— Top Media Nigeria (@TopMediaNigeria) July 5, 2018
“The ITTF Challenge Nigeria Open is indeed a unique event that started out as the Lagos International Table Tennis Classics in 2014. Just after one year of its coming into existence, the success of the event attracted the attention of the ITTF into approving its inclusion in the ITTF annual calendar of events. Since, the event has continued to grow in leaps and bounds. The impact of the Nigeria Open on Lagos State has been huge and beneficial in many respects. For example, the event annually attracts tourists from all over the world into the State. It helps to showcase the beneficial synergy between sports and tourism, a major area of focus for Governor Akinwunmi Ambode.
Nigeria Open Give Exposure To Local Players
“Additionally, many Lagos State athletes are now annually exposed to meeting, watching and playing with international players. This helps to improve their own performance. Commerce and local business also thrive in the State during the Nigeria Open. There are increased commercial activities in and around the venues. Hotels improve occupancy rates and sponsors/partners have an opportunity to market their products and make brisk sales. Of course, the period of the event and its international flavour, international media exposure all help to ensure that Lagos State is in the international spotlight. Another benefit to the State is the opportunity the event offers our Sports Commission staff to build capacity in the area of sports event planning and organization,” Tandoh says.
2018 ITTF Challenge Nigeria Open Will Be Bigger And Better
For 2018, Kweku Tandoh states: “This year Lagos State has improved upon its partnership contribution as promised by Governor Akinwunmi Ambode during the finals of last year’s event. We are also working closely with the Local Organising Committee (LOC) to ensure that this year’s event is bigger and better in all ramifications.
— Top Media Nigeria (@TopMediaNigeria) July 3, 2018
“Nigeria Open offers us the opportunity to use sports/ sporting events to boost tourism. The event will also be listed in the Lagos State Tourism Annual Calendar. We as well intend to incorporate bus and/or boat tours for the visiting athletes and officials. And also expose them to the sights, sounds, arts and culture of the State. Many of the international players who have attended previous events have become “tourism ambassadors” for the state. They always look forward to coming back to Lagos.”
“As the Executive Chairman of the Lagos State Sports Commission, my expectation for this year’s Nigeria Open is that we surpass all that has been achieved in the past regarding this event. And we will put in all the hardwork that is required to enable us attain greater heights. We will be working closely with the LOC, Nigeria Table Tennis Federation (NTTF) and ITTF,” he adds.
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